The Demo Site

Start with studying your competitors? website in terms of what tricks, tips and techniques have been used that it is ranking at that particular position. Content is one of the most important parameters of SEO. If you want to target more than one keyword then make it a point to have five more pages for each keyword as compared to your competitor.

For Google you can use the site command site:competitorsite.com to know the number of pages a site has. Also check if the first result on the SERP is the home page or any other page. If it is any other page it means that page has been optimized to rank higher. Then you can further study the page to find the links it has and from where. This will give you an idea about how many links you will need to rank higher. If there are 10 pages on a topic then you should have 15 pages.

The site layout can be so formed that it needs less efforts for optimization. Care should be taken while deciding upon the url that it is keyword rich, meaningful and relevant. For a product page the url can be like www.site.com/main-keyphrase/categoey-of-product/item-name-with-keywords then 5 more pages can be created in the category of product folder.

Internal and external links are needed to increase the relevance and importance of a page. Make sure that the links are to the main keywords targeted. Example if you want to optimize your site for ?SEO services? then it is important for you to create a page with SEO Services as title and repeat the word throughout the page. You should have hyperlink for SEO services. Then if there are few other pages for SEO services then they can be linked to the targeted page. This will make your internal link structure strong and you will need less external links.

Sitemap makes the site navigation easy for the search engine spiders. Hence it is important to have a properly linked sitemap. Keep adding some new content to your site. This will make the search engines visit your site often and you will have something new for the readers. Articles or news are an excellent source of new content and will help you have large number of back links.