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How to increase the "Link Popularity"?
Most of search engine counts the number of links available for website and according to that it indexes the website in search result. So it is necessary to increase popularity of the website through link building, Directory Submission, Link Exchange.
Submitting to Website Directories
Many web directories are available in internet which is providing the details of the websites; those submitted websites are classified according to the categories. SEO professional prefer to submit the websites to web directory. These web directories are providing free services as well as having paid services. Although, these web directories are not having that much visitors so there is less chance to get traffic for website. But still is useful to get higher rank in search engine. All web directories are generate a links for the website which is counted by the search engine and it help to get higher rank.
Most of time web directory are generate the indirect links and some time (paid service) it generate direct links. Direct links are connecting directly to the website and indirect links are having indirectly connected to the website. Direct links are in HTML format and indirect links are in written in scripts.
Search Engine only read the HTML codes and all scripts available in website are not understandable for search engine, that mean only some specific links which are having direct link to the website are counted and other indirect links are neglected by search engine robots. It is preferable to work with the paid services rather then the free services.
Many free Directory Submission websites are available, but keep you far away from that website. Free Directory Submission websites are generating a links for any search topic and always confuse the users and it is not sure that users will get your submitted link. Secondly this indirect links are always ignored by the search engines and it is null for SEO works. The only things you will get from those directories are spam mails to you inbox. I suggest you that work with the paid services which are genuine and result oriented.
Link exchange
To promote the website SEO professional prefers to exchange the links with other websites. Search Engine not like these link exchange because many times it not generate useful information for the internet user, if exchange the links in proper manner then Link Exchanging will work effectively for your website,
Use following tips while exchanging the links –
Always use links which are matching to your website topic. Exchanging the link from irrelevant websites dose not work and can be punish by the Search Engine by adding your website in spam list.
Always prefer the links from good websites which already having good ranking in search engine. Also check with the link they provide to your website. It should be direct and very clear.
No need to exchange the links from the many directories, do not add more the 10 useful link in page. Otherwise it will put bad impression on search engine. Concentrate on quality not quantity.
Always prefer new page for every exchanged link. It is countable for PageRank and help to get good higher rank in search engine.
Keep check with the baclinks, because most of the time webmaster is removing the some links from there resources.
Feeds For Website
Many News Feeds are available. It will attract the many users and helpful to get a popularity for your website. You can use your own copywriter who is writes for your websites. Always deals with the similar topics only.
Lastly do not link to the same text more then three times. Otherwise search engine mention it as a spam and it can be affect on your page ranking.



great post and smile