• The Top 10 Things to Look for in a Perfect SEO Link What is the definition of the perfect link? Aside from search engine algorithms or the engineers that program them having the “absolute answer” to this quandary, here are top 10 factors for SEO to look for in building or receiving the perfect link.
    A large part of relevance and rankings are determined by the number of quality inbound links that are referring to your website.
    Here’s my vote for the top 10 things to look for in a link.
    1. that it occurs naturally, or at least appears that way.
    2. that it is one way (non reciprocal).
    3. that it uses the main keyword(s) for the page it links to.
    4. that it is from a site that is related and not off-topic.
    5. that it comes from a website with high search or high traffic volume.
    6. that it passes link juice and does not use a no-follow tag.
    7. that the original site is receiving fresh links and not over-linking.
    8. that the number of outbound links on the page is under 50 links.
    9. that the originating site is indexed in all major search engines.
    10. that you cap the number of inbound links from a site to 10 to preserve IP diversity.

    Aside from those top 10 link factors, you should have nothing to worry about. Naturally not all links are perfect, but in a nutshell they either (a) pass ranking power a.k.a link juice or (b) they do not. The trick is, to keep the supply steady and not to gain or lose too many links too fast. So, having links with a high churn rate will only result in record breaking highs and nearly depressing lows for your websites overall stability as it fluctuates in the search engine result pages as a result of monkeying around with your websites natural link weight ratio and link velocity/ the time it takes to gain or lose links.

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  • The Perfect SEO Strategy
    It is important for any SEO Company to work out the perfect SEO strategy. The strategy should refer to a well planned search engine optimisation campaign which can give you best results. It should be based on different parameters like the site design, competitors? website research, keyword analysis and content.


    Start with studying your competitors? website in terms of what tricks, tips and techniques have been used that it is ranking at that particular position. Content is one of the most important parameters of SEO. If you want to target more than one keyword then make it a point to have five more pages for each keyword as compared to your competitor.


    For Google you can use the site command site:competitorsite.com to know the number of pages a site has. Also check if the first result on the SERP is the home page or any other page. If it is any other page it means that page has been optimized to rank higher. Then you can further study the page to find the links it has and from where. This will give you an idea about how many links you will need to rank higher. If there are 10 pages on a topic then you should have 15 pages.


    The site layout can be so formed that it needs less efforts for optimization. Care should be taken while deciding upon the url that it is keyword rich, meaningful and relevant. For a product page the url can be like www.site.com/main-keyphrase/categoey-of-product/item-name-with-keywords then 5 more pages can be created in the category of product folder.


    Internal and external links are needed to increase the relevance and importance of a page. Make sure that the links are to the main keywords targeted. Example if you want to optimize your site for ?SEO services? then it is important for you to create a page with SEO Services as title and repeat the word throughout the page. You should have hyperlink for SEO services. Then if there are few other pages for SEO services then they can be linked to the targeted page. This will make your internal link structure strong and you will need less external links.


    Sitemap makes the site navigation easy for the search engine spiders. Hence it is important to have a properly linked sitemap. Keep adding some new content to your site. This will make the search engines visit your site often and you will have something new for the readers. Articles or news are an excellent source of new content and will help you have large number of back links.

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  • Link Popularity

    Information about Link Popularity

    contents
    1. What defines a high quality link?
    2. How do you get high quality links?
    3. Google Webmaster Guidelines (Excerpt)

    Link popularity, defined as the number of high quality websites that link to yours, has a major impact on the way your website is ranked by the search engines. Sites with better link popularity will show up higher in the natural search engine results pages which can generate a lot more traffic.

    Google's Webmaster Guidelines states,

    "Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity."

    "Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

    ( http://www.google.com/support/webmasters/bin/answer.py?answer=66356. See full text of Google's 'Link Schemes' page below.)

    Link analysis has been increasing in importance to the search engines, rather than declining. Search engine link analysis gives more weight to links that point to your website from ranked pages as opposed to just the number of inbound links. Search engines are scrutinizing the quality and relevance of links more closely than ever - a trend we can expect will continue as they weed out illicit link schemes, link farms, and pages with no real content.

    What defines a high quality link?

    A high quality link comes from a page that has both high page rank and is contextually related to your page. While a link from a page with a high rank is optimal, a link from any related site with a Google PageRank of 1/10 or higher is considered beneficial in raising popularity.

    Search engine link analysis reviews the content on the linking website to determine the quality of the link. Greater consideration is given to links from websites in a similar or related industry where website viewers can be assumed to gain some value from the content on the linking sites.

    How do you get high quality links?

    In the best of all situations, other sites link to you freely because they recommend your information or products. Very large corporations have an advantage over small ones in garnering these gratuitous links. Oftentimes, partners, affiliates and vendors of the corporation will advertise this relationship with a link to the corporate website to increase their stature in the eyes of potential customers. Very large corporations can also increase their link popularity by requiring a one-way link from any company that they work with as a standard part of corporate policy. It is also hard for a small company to compete with a huge one as huge ones have a bigger budget to devote to search engine optimization (SEO).

    For the small and mid-size business, link popularity can be increased using off-page SEO techniques for link building. The purpose of off-page SEO is to generate high quality one-way links to your website to increase your page rank in the natural search. As an additional benefit, high quality links will increase traffic to your website and boost sales.

    Link building relies on generating superior content about your organization, product, service, and industry. This content can be used in a variety of ways to generate inbound links.

    • Build a proprietary Content Network of encyclopedic websites for your products and services to mimic the success of Wikipedia. A Content Network is very useful for sending deep links to build the rank of your inner web pages.
      Diagram of a Content Network
      Read more about Content Networks
    • Routinely release article and press releases for syndication to have your content included in news feeds and newsletters using a link with your author bio.
    • Blog about your products and services and participate in industry forums using a link in your signature.
    • Use social network marketing for the viral spread of links.
    • While not as content related, submitting your site for inclusion on dmoz.org and other directories also brings legitimate inbound links.
    Read more about Link Building techniques

    All of these link popularity building techniques will also bring traffic to your site, unlike link farms and reciprocal linking created solely to manipulate rankings.

    Google Webmaster Guidelines (Excerpt)

    Link Schemes

    http://www.google.com/support/webmasters/bin/answer.py?answer=66356

    "Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

    • Links intended to manipulate PageRank
    • Links to web spammers or bad neighborhoods on the web
    • Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
    • Buying or selling links that pass PageRank

    The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?

    It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest."


    Paid links

    "Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

    However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

    Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

    Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know. We'll use your information to improve our algorithmic detection of such links."

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  • Search Engine Reward a Fresh Relevant Content
    Firstly i want to ask to understanding about the question of Why We Refresh And Updating Our Page Content? What's the benefit?

    Yes.. The benefit is very huge.. Refreshing your page content from time to time to toogle "the fresh content factors" can boost in the SERPs (search engine result pages) using SEO.

    Many website owner or blogger doesn't realy care about how important to refresh their page content, and they deleting and publish posts as long as they likes . That's certainly not good and loosing our chance to boost our SERPs rank.

    Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant a weeks or months whitout an update is not that appealing to search engine. Search engine reward fresh relevant content or content layered with existing context to reinforce relevance.

    On the contrary, once you reach a particular stage on page and off page relevance for a series of keywords and terms, allowing your site to parcolate rankings factor is just fine.

    Once you exceed the base level rankings criteria for a keyword, you can remain buoyant for extended periods. The point is, you must first cross the tipping pointor your website and its ranking will be subject to volatility and receding in the index.

    The primary objective is to get a website into a favourable position if you intend to decrease post frequently. Since relevance is a two way street ( based on a synergy and information and people looking for information) one metric search engine use to assess relevance is how frequently you add or modify content.

    In fact, there is even an HTTP/1.1 status code to summarize if your content has changed or not, it is knowns as the 304 HTTP status code. The 304 status of a page translates- into- not modified- and in a sea of gigaflops of information being skimmed, crawled, and indexed virtually every topic and website online the website/ page freshness counts when it comes to how your page is evaluated in the index.

    Aside from relevance and the volume of the competion on each subject in search engine, you must first mirror relevance within your website, then receive validation from other website in order to exceed other targeting the same keywords and rankings.

    I have seen this aspect of optimization countless time. If you neglect a website before reaching a particular relevance plateu, a website can flounder and remain dormant and essentially fizzle out in contention to search engine optimization.

    One tactic to utilize to overcome such stagnation is to go back nd edit similar pages in the site that share a topic or have an overlapping frequency of terms which can be used to strengthen the internal linking of a website.

    For example, if you want to increase the search engine positioning for keyword "A" You can do this step:
    1. Find all pages in your website that have context for singular and plural versions of keyword "A".
    2. Edit those pages to link out your NEW page (based on keyword "A") and then when those all pages get crawled and indexed you already have relevant link to reinforce and communicate topical relevance for keyword "A".

    Link reputation also known as link graph ( a metrics that look at the links in and the links out to each page in your website) is responsible to sculpting the way a page communicates intents and how it is valued in context for the keyword appearing in the links. 50% of the ranking factors in under your control with on page optimization and layering through methods described above. (Uniting of occurrence for favourable concentration of context).

    This of attributes on page continuity and off page link reputation are some of the primary metrics search engine use to detemine where to put your page in the index (relevant score) as well as the degree of trust and authority your website can gain regarding the topical context of the subject matter.

    The ideas is to concentrate your content as much as possible, through revisions, deep links, and creating fresh content based on keyword research to preserve the rankings you have, while simultaenously scaling the height of new / relevant keyword that can benefit your website and ultimately your business model.

    Read more at:
    http://ketawa-bebas.blogspot.com

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  • Tips And Tricks to get SEO Benefit From Your Social Media Linkbaiting Campaign
    1. Never Submit your Homepage
      Most social sites will allow you to submit each URL only once. So create a unique subpage URL for every social media linkbaiting campaign you do. You’ll only be able to submit your homepage once and if it doesn’t get popular you can’t try again. We’ll show you a few tricks later to maximize the effect of the new linkjuice from a subpage story.
    2. Put your Keywords in the Title and Description
      The title you or your viewers provide to the social sites for your pages is the most important element since this is the text that the vast majority of the links you will get will be using, so be sure to get your money keywords in here. The description many sites also require will be syndicated near your link on many sites, so make sure this contains your keywords also. Sometimes getting very commercial keywords onto the frontpage of a social site can be tricky, especially if the niche is traditionally spammy, if this is the case, sometimes you can take an attack angle to the story and make it work.
    3. Get Keyword Rich Comments on the Social Media Site’s Story Page
      If a story gets popular on a well known social site, the story’s permalink page on that social site will generally rank very well and provide a link to the target story. It can be helpful to make sure that the comments left on your story contain an array of keywords related to your story, to induce the page to rank for more words and to increase the relevancy of the link your story is receiving.
    4. Put Keywords in the Domain and/or File Name
      On some sites (both the original social sites and the syndication sites that re-publish every popular story from a particular social site) will link to the story using its full URL or domain name. If you include keywords in either the domain or the file name of the story page you’ll increase your inbound link relevancy.
    5. Encourage Comments on Your Site
      If your story page has comment functionality, like a blog, and you encourage readers to add their own thoughts, comments, or criticisms, there’s a good chance your viewers will create a whole bunch of free, organic and keyword-rich relevant content about your topic. Contests where people must leave a comment to enter are a good way to do this.
    6. Encourage People to Take the Conversation Back to their Blog and Link to You
      In addition to encouraging comments on your site, you should also try to persuade people to post about your story on their blog and link to you. Merely asking them to add their thoughts, or answer an opened ended question can go a long way for this, as well as contests where bloggers must post on their sites to enter (like the above suggestion for comments).
    7. Add Keyword Links to the Body of the Story
      After the huge burst of traffic from a story going popular on a social site, you can edit the content of your story to include keyword-rich links back into other areas of your site to help funnel some of the new link popularity the story has garnered.
    8. 301 the Linkbait Page to a Keyword Page
      If you weren’t trying to get your story page to rank, but instead to boost the links of another page, or whole site, you can do a 301 redirection from the story page to another page or the root of the domain. Again, do this after the traffic from social sites dies down and the new links have stopped (or slowed).
    9. Comment on Blogs that Covered Your Story to Encourage Future Links
      After your story gets all the links it looks like it will be getting in the aftermath of it going popular. Visit each blog that re-posted your story and leave a comment thanking them and develop a relationship. Add them to your blog reader and return frequently to leave comments. This will encourage that blogger to link to your content again in the future.

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  • SEO Tips For Microsoft's new Bing

    Microsoft's new Bing search engine will change the way we all have to approach SEO. With the introduction of Bing, gone are those days when you have to submit your site to search engines or get links from various sources just to be indexed on the search engines.


    With the release of Bing, the first thing that online marketers want to inquire is to how to get their websites on the top of the results page of the search engine. Here are some SEO tips for Bing, which will help marketers to get noticed on Bing.


    To make it to the top of Bing, make sure to have a title that correlates to the subject at hand. You must also link out. Many marketers do not favor linking out because they fear that their page rank will be lowered, especially with Google.


    Try to add more and more text. In most search engines, the amount of text on the page usually is not usually a huge factor. However, Bing really likes pages with at least 350 words of text.


    Bing appears to put a lot of stock into how long ago a domain was registered. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.


    Try using only the well-formed HTML codes in your web pages. You should always ensure to close all the paired tags and should see that all links open the correct webpage. For information on validating your HTML code, you can see either HTTP Conditional Get test tool or HTTP Compression or W3C Markup Validation Service. If your website contains broken link then MSNBot might not be able to index your website effectively, thereby preventing people from reaching all of your web pages. To find more information on finding broken links on your website you can see the Help topic for the Webmaster Center's Crawl Issues tool.


    If you have moved a web page then you must set up the webpage's original URL to redirect people to the new webpage. Also, indicate whether the move is permanent or temporary.


    You have to make sure MSNBot is allowed to crawl your website and is not on your list of web crawlers that are prohibited from indexing your website. For more information on this, you can see Control which web pages on your website are indexed.


    You should use a Robots.txt file or tags to control how MSNBot and other web crawlers index your website. You can use the Robots.txt file to prevent web crawlers from crawling specific files and folders.


    Keep all your URLs static and simple. URLs that are complicated or that change frequently are difficult to index as link destinations. In addition, a URL that does not change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.


    You should watch for malicious software. Watch out for the links to web pages on your website that lead to malware on third-party websites or contains malicious content, such as a maliciously corrupted document or image file, or a harmful JavaScript or ActiveX control, will be disabled and highlighted as Malware in Bing results web pages.


    In the end, it is very important to get more links to your site in terms of quantity as well as quality and to make sure that your website's content matches that with your keywords.


    Read useful content about SEO Tips and Internet marketing

    I wish you get succes to bring traffic to your website...

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  • Basic Search Engine Optimization

    Search engine optimization is not as difficult the way many people make it out to be. It seems mysterious, but let me reveal how this simple thing can be done without a line of code, without breaking any law, and still generate a ton of extra traffic to your site.

    Basically, search engine optimization is about getting higher rankings. But that’s beside the point. That’s the end result of what you DO that actually gets you those rankings. In Singapore SEO trainings are hardly seen but I often do it for my clients on a private basis.

    There are basically 5 things you need to do in order to accomplish better search engine rankings, even if you are complete novice at it. I call these the 5 Pillars of search engine optimization.

    Pillar 1 - Multiple Backlinks

    Create as many links back to your site as possible. How? You can use submission software that post to multiple websites all at the same time. I prefer to use those that are a little more reputable and I do not spam, especially blogs. Backlinks can come easily, but you will need to do it properly to prevent the backlack. The easiest way to do it is to collect a list of places where you can submit to. I have a directory listing of ping servers that you can find at www.StuartFreeTools.com. That should get you started. The rest need to be Googled as “submit your url” or “submit your article”. The more backlinks, the better.

    Pillar 2 - Frequency

    Even if you are building backlinks, you need to have a regular frequency. If possible, every day, if not every other day. You need to be consistent in your efforts to build backlinks. Now, this may be tedious, but it probably won’t take you more than an hour a day to maintain this. You don’t have to write articles at all. You only need a robot that works 24/7 for you. I’ve got some recommendations that I’ve put up on my blog at www.InternetMarketingSingapore.com/blog and you can see how in Singapore, SEO elements are just as easily implemented by me compared with experts who have many years of experience.

    Pillar 3 - Multiple Hosting Accounts

    If you haven’t already, Brad Callen’s SEO Elite has a great way of better optimizing high PageRank links. PageRank is Google’s way of tracking how important you are. For SEO purposes, around PR 2 or 3 should be sufficient for your needs. Get backlinks from these sites.

    Pillar 4 - Important Sites

    If you haven’t already, Brad Callen’s SEO Elite has a great way of better optimizing high PageRank links. PageRank is Google’s way of tracking how important you are. For SEO purposes, around PR 2 or 3 should be sufficient for your needs. Get backlinks from these sites.

    Pillar 5 - Onpage structure

    Your onpage structure is very important. If a search engine is visiting you, it won’t spend an hour online. It will be done in a matter of seconds, so you really ought to see how far you can go with this. Ensure you have proper meta titles, utilizing H1 and H2 tags effectively, and of course, anchor text within your site. Make sure you have links into your web page on the first index page of your site. I highly recommend you use blogs for such an endeavor because most of these are already optimized for you. Remember - you are always optimizing for keywords, so those MUST appear on your page for search engines to find you.

    Here are the three things you must do.

    First, make regular attempts to create backlinks (not reciprocal links) with other sites. Leave genuine comments on blogs, post into classified directories, submit your articles to various sites, whatever it takes. Do this as regularly as possible.

    Second, ensure you have solid content. People will want to link to you because your content is good. So I recommend that you either write your own or ask someone to build it for you at one of the freelancer sites like www.elance.com.

    Third, maintain consistency in what you do. 1 a day for 100 days is very different from 100 a day posts on your website. Beware because search engines treat the latter as spamdexing.

    SEO doesn’t take forever, but it requires a wee bit of patience. The Singapore SEO market, for instance, is pretty easy to dominate. But that’s because you have niche keywords that you are optimizing for with very little competition. In other markets, it’s not like the Singapore SEO market because you’ve got very competitive phrases, and that might take a bit longer. Whatever the case, consistency wins out in the end, so start right now!

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